Think Strategy

Episode 03  •  The Think Strategy Podcast

Meta Ads vs Google Ads: where should your budget go?

🎧 27 min · 3 Oct 2026
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SHOW NOTES

Meta or Google? The honest answer is: it depends on how your customers buy. Suman breaks down when each channel wins, and how UAE businesses can avoid burning budget on the wrong one.

In this episode

  • Demand capture vs. demand creation
  • Which offers suit Meta, and which suit Google
  • How to test a channel without wasting money
  • The metrics that actually matter
Resources mentioned in this episode
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Businesswoman looking over the Dubai skyline

Hey, I'm Suman.

CEO & Founder of Think Strategy. I help UAE business owners fix what’s leaking and turn marketing into predictable revenue.

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